Ministers hunt new chief as GREAT marketing campaign boss quits

The authorities is to start out the hunt for a model new boss of its flagship commerce and cultural promotion advertising and marketing marketing campaign after the incumbent decided to step down after two years in price.

Sky Information understands that Andy Pike OBE resigned as director of GREAT earlier this month, and might go away the put up in September.

Mr Pike educated the members of the GREAT advertising and marketing marketing campaign’s private sector council – chaired by the earlier Fortnum & Mason boss Ewan Venters – in a memo throughout which he outlined proposals for the operate to be open to non-public sector candidates.

He moreover referred to “unprecedented assist, together with…from the prime minister personally” for the initiative.

Final month, GREAT took the promotion of Britain’s know-how sector to the heart of Silicon Valley with a promoting and advertising and marketing effort often called ‘Unicorn Kingdom’ – a reference to the number of UK-based start-ups which have attained a valuation of $1bn or further.

Mr Pike has had earlier stints answerable for GREAT, and likewise labored in senior communications on the Northern Eire Workplace and contained in the intelligence corporations.

In 2021, he modified Dan Ramsay, who resigned to affix the broadband infrastructure group CityFibre Holdings, on the helm of the GREAT advertising and marketing marketing campaign.

His departure will come amid ongoing debate regarding the effectiveness of Britain’s commerce promotion efforts, with worldwide commerce now having not too way back been merged with the Division for Enterprise.

Sky Information revealed remaining week that the federal authorities’s World Funding Summit may very well be delayed by various weeks from its distinctive October scheduling.

Mr Pike couldn’t be reached for comment.


Originally posted 2023-05-21 15:15:05.